Can AI Dubbing Deliver Human-Like Emotion and Authenticity?

AI Dubbing has many benefits and it's here to stay. As the naturalness in translations and AI voices become better, the quality of AI dubbing is getting more natural and human-like.

July 21, 2023
3mins

Naturalness in AI-Dubbing


Dubbing has been a popular method of localizing TV shows for international audiences for decades. To delve deeper into the world of human dubbing, Amazon scientists conducted a comprehensive study analyzing every Amazon-produced TV show available on Prime Video at the end of 2021. Their findings challenge commonly held assumptions about dubbing and emphasize the importance of vocal naturalness and translation quality.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.


The Study

The authors meticulously investigated a dataset comprising 319.57 hours of content with 9,215 distinct speakers from 674 episodes of 54 shows. These shows were originally recorded in English, and the authors obtained audio and video for the English originals, along with audio tracks for the Spanish and German dubs.

Surprising Conclusions

Contrary to conventional wisdom, the study revealed that human dubbers show less respect for isochrony and lip sync than previously thought. However, they prioritize vocal naturalness and translation quality to closely match the original video track. These results challenge assumptions both in the qualitative literature on human dubbing and the machine-learning literature on ai dubbing.

Balancing Competing Interests

The authors were intrigued by how human dubbers balance various competing interests, including semantic fidelity, natural speech, timing constraints, and convincing lip-sync. They carefully examined several factors that influence the quality of human dubs:

  • Isochrony: Examining whether dubbers adhere to timing constraints imposed by the video and original audio.
  • Isometry: Comparing the number of characters in the original and dub texts to assess their approximate similarity.
  • Speech Tempo: Analyzing how voice actors vary their speaking rates to meet timing constraints without compromising speech naturalness.
  • Lip Sync: Evaluating how closely voice actors' words match the visible mouth movements of the original actors.
  • Translation Quality: Assessing the extent to which dubbers reduce translation accuracy to meet other constraints such as lip-sync and isochrony.
  • Source Influence: Investigating whether source speech traits influence the target in ways beyond the words of the dub, indicating emotion transfer.

The Product-Centric Approach

Unlike previous studies that focused on the dubbing process, Amazon scientists took a unique product-centric approach. They analyzed a large set of actual dubbed dialogues from TV shows, capturing the tacit knowledge involved in the human dubbing process that is difficult to explain or write down.

Implications for Future Research

The study sheds light on the influence of source-side audio on human dubs and emphasizes the need for research into AI dubbing systems. Preserving speech characteristics and semantic transfer, such as emphasis and emotion, is a critical challenge for AI dubbing.

Dubdub.ai Taking a Step Towards AI Dubbing

As the entertainment landscape continues to expand, AI dubbing holds tremendous promise for breaking language barriers and fostering cultural exchange. The invaluable insights from the study on human dubbing lay the foundation for future research that can elevate AI dubbing to new heights of authenticity and emotional resonance.

At the core of AI dubbing lies the preservation of speech characteristics and semantic transfer. As the study highlights the significance of vocal naturalness and translation quality, dubdub.ai takes center stage. Our tool offers creators and filmmakers the ability to achieve human-like dubbing without the need for a traditional studio setup. With dubdub.ai, content creators can dub their content in over 40 global languages and engage with diverse audiences on a deeper level.


Sign up for our tool for free (No Credit Card Required)