How YouTube's Multi-Language Audio Tracks Will Expand Global Reach
YouTube is set to revolutionize the global creator economy with its latest feature announcement - multi-language audio tracks for dubbing videos. This new feature is expected to enhance the platform's appeal for creators who want to reach a wider, international audience. With this development, YouTube is set to make a significant impact on the video industry, and the news is sure to excite content creators and audiences alike.
The rise of multi-language content
As the world becomes increasingly globalized, it's no surprise that multi-language content has been on the rise. From Netflix's success with foreign-language shows like "Squid Game" to the growing popularity of international YouTube creators, it's clear that language is no longer a barrier to content consumption.
MrBeast was one of the most-viewed creators on YouTube in 2019. He has accrued more than 10 million views on every video he's uploaded in the last year. One of the primary reasons behind his success is his multilingual approach. His 4 videos alone on MrBeast en Espanol got 44,000,000 views. Here is a full breakdown of how many views he gets from different channels.
This clearly shows that localization had a huge impact on one of the biggest Youtuber’s engagement.
So much so that YouTube has released a new feature that allows creators to add multi-language audio tracks to their videos, and the results have been impressive.
YouTube's new multi-language audio feature
YouTube has recently launched a new feature called "multi-language audio tracks" for creators on its platform. This feature will enable content creators to add dubbing to their new and existing videos, thereby helping them reach a broader international audience.
The feature was initially tested with a small group of creators and has since been used across more than 3,500 videos in over 40 languages. Over 15% of watch time comes from viewers who watched the video in a different language from the original recording.
YouTube built the technology in-house, but creators will need to partner with third-party dubbing providers to create their audio tracks. Once uploaded, viewers can select a different audio track from the menu to adjust subtitles or audio quality.
Initially, the feature will only be supported on YouTube's long-form content, but it is being tested on Shorts as well. YouTube intends to roll out the option to adjust a video's audio track globally across desktops, mobile, tablets, and TVs.
The new feature will significantly benefit YouTube and content creators allowing them to expand their reach beyond their current audiences.
In an interview with YouTube's Creator Insider and well-known creator, MrBeast explained that it's much easier to upload multi-language audio tracks than to manage several separate foreign-language channels. This feature will make it simpler for creators to maintain a single channel while expanding their international audience.
Eligible creators will be notified with an invite offering them the chance to participate. Once they have access, they can use the new option in Creator Studio. The exact number of eligible creators is unknown, but YouTube has stated that it is in the "thousands." The company has not announced when the option will be widely available to more creators, but it is working towards that goal.
Benefits of multi-language audio for creators and viewers
The new multi-language audio feature on YouTube benefits both creators and viewers. Adding dubbed audio tracks to videos will help creators expand their audience and reach new viewers in different regions who may not have been able to engage with their content before.
For viewers, multi-language audio tracks provide greater accessibility to content on YouTube. Enabling them to watch videos in their own language or choose from a variety of dubbed audio tracks.
According to YouTube, the initial tests of the feature were a success. This means that creators who utilize the feature are likely to see a significant increase in their global reach and engagement.
The Future of Video Content
With YouTube's launch of multi-language audio tracks, the future of video content creation looks more exciting than ever. This will revolutionize the video industry, creating a more accessible and inclusive space.
As the number of creators looking to reach a global audience increases, there will be a higher demand for dubbing providers to assist creators in producing multi-language audio tracks.
dubdub.ai is helping content creators take advantage of this new feature by offering them easy access to professional dubbing. Our tool provides a hassle-free dubbing experience. If you want to leverage the full power of YouTube’s latest feature, dubdub.ai can get you there.
Schedule a call with us today!