AI in Marketing: The Game-Changer Marketers Have Been Waiting For?
Artificial Intelligence (AI) is already transforming the world of marketing by providing new and innovative ways to understand and engage customers. Until recently, AI has primarily been used for data analysis, allowing marketers to gain insights and make better decisions. However, a new wave of AI technology, called Generative AI, is set to revolutionize the marketing industry even further.
Imagine being able to create personalized videos for every customer in your database, with unique messaging that speaks directly to their needs and interests. With Generative AI, this is now possible, and it has the potential to revolutionize the way businesses engage with their customers. So, let's dive in and explore the future of AI in marketing
AI is Making it Easier for Marketers
Breakthroughs in AI are making it easier for marketers to show up for customers in more connected ways. Thus, making it easier for marketers to stay on top of consumer trends and build campaigns with proven ROI. AI has become a multiplying force for businesses, empowering marketers to jump on new insights and build campaigns faster.
AI in Marketing & Advertising
Google has been at the forefront of AI development for over a decade and has made AI foundational to its Google Ads business. From AI-powered creatives to bid optimization, AI is making a difference.
“Our large language models are now 50% better at understanding human language. That translates into real business results for our customers.” - said Google itself.
New startups like Open AI and dubdub.ai are disrupting the AI landscape. These companies are developing tech to reduce human efforts and save costs using powerful Machine Algorithms.
Talking about Google, Performance Max is their new goal-based AI-powered campaign. It helps advertisers find valuable new customers and demand opportunities across all of Google's inventory, like YouTube, Search, and Gmail. Performance Max enables advertisers to achieve 18% more conversions on average, with a similar cost per action.
Best Buy, a multinational consumer electronics retailer, saw its return on ad spend increase by 33%, and its omnichannel revenue increased by 42% after using AI applications in its Google Ads campaigns.
The Marketer's Role in the Age of AI
A marketer's role has never been more critical. Even as more powerful AI technologies emerge, the marketer remains firmly in the driver's seat.
AI is a powerful enabler that helps businesses achieve their full potential by coupling the marketer's expertise with the power of AI in a flywheel that continually drives down marketing costs, improves performance, and discovers new customers, no matter how unpredictable their behaviors are.
“To deliver the best ROI and new avenues of business growth, the marketer's expertise must guide the AI, from budgeting and bidding to audiences and creativity.”
Preparing for an AI-Powered Future
Now is the time for businesses of all sizes to start thinking about incorporating AI in marketing strategy. The biggest untapped opportunity for advertisers is in search. Google believes that AI is the technology to help advertisers unlock the power of search. Many AI-powered marketing tools are already available today.
Dubdub.ai – The Future of Dubbing
As AI continues to revolutionize various industries, dubbing is no exception. With Dubdub.ai, you can now automate their dubbing processes, making them seamless and efficient.
Ours is an AI-powered dubbing tool that uses machine learning algorithms to dub your video in multiple languages. dubdub.ai significantly reduces the time and costs of traditional dubbing methods and helps you stay ahead of the competition.
This breakthrough technology is the future of dubbing, providing businesses with an efficient solution for localized video content. If you are looking for a sophisticated dubbing solution, schedule a call with us today!